Wednesday 22 April 2015

Mrs Crimble's and Coeliac and Allergy Awareness Weeks

Allergy Awareness Week, April 28th to May 4th,  Coeliac Awareness Week, 11th to 17th May 2015

Did you know...?

50% of young people in Britain suffer from one or more allergies* and more than a third of all parents believe that their child has a food allergy or sensitivity of some sort**.

Nearly a third (31%) of households contain someone who has a food allergy or intolerance, the majority being self-diagnosed.***

Over 1 in 5 (22%) of the population consider themselves to have a food allergy or intolerance (an increase of 5% compared to 2011).***

Happily though, Mrs Crimble’s, the much loved gluten free British bakery brand, is proving that people who are gluten intolerant can still enjoy snacks, cakes and other treats that taste every bit as yummy as the mainstream alternatives. They are also succeeding in making sure that their products are widely available – from supermarkets and convenience stores to department store cafes, airline snack boxes, delicatessens and local fine food stores. 

Mrs Crimble’s reputation was built on the huge success of their Coconut and Choc Macaroon products but has now grown to include savoury snacks, home bake mixes, crackers and individually wrapped products such as flapjacks that can be enjoyed on the go. 

They are also succeeding in making sure that their products are widely available – from supermarkets and convenience stores to department store cafes, airline snack boxes, delicatessens and local fine food stores.

Mrs Crimble’s products enable people with allergies to enjoy products with all of the taste and none of the gluten – ensuring families and friends can enjoy great food together.

* According to a recent survey
by the charity, Allergy UK
** According to the NHS Choices Website
*** YouGov: Understanding food allergies and intolerances – the consumer viewpoint (September 2014)

Here are a few of the Mrs Crimble's products I enjoy (aside from their Macaroons which are just the best thing ever!).

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Mrs Crimble's Chocolate Coated Rice Cakes
 Mrs Crimble's new chocolate coated rice cakes are delicious. Made from puffed rice, they are baked and not fried then topped with delicious chocolate.  And only 81 calories per slice.   A great snack option.

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Mrs Crimbles Cheese Crackers
Mrs Crimble's Cheese Crackers come in a variety of flavours, Original, Rosemary and Onion, Tomato and Pesto and  Hot Chilli Cheese.   There is something for every taste.   Crispy, crunchy, baked not fried and deliciously gluten free.  Four crackers = 82 calories

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Mrs Crimble's Cakes and Biscuits
These come in four different indulgent flavours.  Bakewell Slices.  Double Chocolate Brownies.  Lemon Slices.  Country Fruit Slices.   Calories Vary. 

My favourites are the Country Fruit Slices ( A classic recipe with a moist sponge filled with juicy raisins, cranberries and apricots with a pastry base and topped with sugar) and of course the Lemon Slices (A light moist lemon sponge layered with a tangylemon filling and topped with icing).  Both are of course gluten free.

I think it's just wonderful that celiacs and allergy sufferers have these delicious options available for them today.   They need never feel deprived.  In days gone by it would have been very frustrating to have a person with these dietary concerns in the home, but thankfully more and more products are becoming available for them all the time.

Mrs Crimble’s started over 30 years ago and today their products can be found in all good independent farm shops, health stores, delicatessens and supermarkets such as Sainsbury’s, Asda, Waitrose, Morrisons, Co-op, and Tesco. Mrs Crimble’s can also be found in the USA, Canada, Australia and New Zealand.

The company is the Official Free From Sponsor of England Netball, in particular supporting the Back to Netball scheme which encourages female players of all ages to get active and re-introduced to the much loved school sport.

 Mrs Crimble’s are Official Gluten Free Partner to Breast Cancer Campaign which involves support of the successful University Fundraising initiatives, donations via promotional packs during October (Breast Cancer Awareness Month) and many other activities.

In response to consumer feedback, Mrs Crimble’s have launched an online shop providing consumers with a convenient location to access the complete range. The website also features Mrs Crimble’s blog and a regularly updated ‘Where to Buy’ tab at

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