Monday 1 August 2016

This new organic bottled herbal tea brand is #refreshinglyhonest

This summer, HONEST®, a new organic bottled herbal tea brand, launches in the UK for the first time, with three low calorie variants that taste “Just a Tad Sweet.”

After almost 20 years of success as the top-selling organic bottled tea in the US, HONEST®will launch in the UK on August 1st, 2016. HONEST®is aimed at those who seek organic refreshment during their busy on-the-go lifestyle. The three variants launching this summer are: Lemon Flavoured Herbal Tea with Honey, Orange and Mango Flavoured Herbal Tea and Pomegranate and Blueberry Flavoured Herbal Tea. Each variant contains brewed organic herbal tea (hibiscus, lemon balm and lemon myrtle, depending on the variant), organic fruit juice concentrates and each variant is sweetened with organic cane sugar.

HONEST®was launched in the US by Seth Goldman and his Yale School of Management professor, Barry Nalebuff. Seth and Barry were looking to fill a void in the beverage shelf with a flavourful but not-too-sweet drink they could enjoy on-the-go as part of an active and healthy lifestyle. They launched HONEST®from Seth’s kitchen in Bethesda, Maryland USA and after 10 years of impressive growth, the Coca-Cola Company invested 40% in HONEST® and acquired the company in 2011.

This is one of those pinch-me moments,” said Honest Tea co-founder Seth Goldman. When we started brewing tea in my kitchen, we always hoped we could help shift peoples’ diets toward organic, authentic beverage recipes that taste “Just a Tad Sweet.” We can’t wait to share our drinks with folks in the UK and are confident the “Honest” name and brand values will translate without the need of an interpreter.”

HONEST® is made in the UK, and is certified organic by the Soil Association. The three variants will be available in 500ML recyclable PlantBottle™ packaging in selected retailers from August.

PlantBottle™ packaging pushes the boundaries on sustainable innovation by using ground breaking technology to create a fully recyclable plastic bottle made partially from renewable plant material derived from sugar cane. PlantBottle™ packaging is The Coca-Cola Company’s vision to develop a more responsible plant-based alternative to packaging traditionally made from fossil fuels and other non-renewable materials. PlantBottle™ packaging uses patented technology that converts natural sugars found in plants into the ingredients for making PET plastic bottles. The packaging looks, functions and recycles like traditional PET but has a lighter footprint on the planet and its scarce resources. http://www.coca-colacompany.com/plantbottle-technology


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